Collect This! is a six-part zine series on ephemeral art and the politics of value.

Issue 3, “Exhibitionism – Structure as Spectacle,” revisits a 2004–05 intervention in which blank sandwich boards appeared at dawn on busy corners from San Francisco to Berlin.

Their message — “ILLEGAL STREET ART EXHIBITION | TODAY — HERE” — named no artist, offered no directions, and left nothing to find. Passers-by searched walls, traded rumors, took photos, and ultimately documented an event that didn’t exist.

The zine unpacks how a confident claim, paired with deliberate silence, can reorganize public attention without adding a single object to the city. Essays, images, and “Field Notes | Signal Seeding” reveal the mechanics behind this hollow spectacle — showing how form alone can mint curiosity, and how quickly that currency collapses when the sign disappears.